As you have seen inside the screenshot below gleaned from an Android Developer console, developers should be able to reply to customer's reviews, and also their replies will appear below the original feedback on Google Play for your personal public to see. We don't think there's a notification system to allow you know any time a review has actually been replied to or possibly not, however i could possibly be wrong for this one.
In the meantime, the direct reply feature is barely helpful to a select few, namely those with a Top Developer badge. Complete rollout for all developers can possibly be expected someday.
You have to remember that having the ability to reply to reviews and comments doesn't prove that the creators are obligated to try and it. But we're sure some developers are definitely more than interested in set straight some misinformation that certain users write onto their reviews or help troubleshoot issues when running certain apps.
This new degree interaction will hopefully include some positive impact on both developers and customers: we'll have apps that run better and a lot more happy clinets, who in trade could keep supporting their favorite developers.
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